Hedatuz Logo

Sendagaien publizitatea

Iraculis Arregui, Nerea (2010) Sendagaien publizitatea. Eleria: Euskal Herriko Legelarien Aldizkaria (19). pp. 19-29. ISSN 1137-1951

[img]Sendagaien publizitatea - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
132Kb
[img]Sendagaien publizitatea - ePUB file - requires an ePUB viewer or an ebook device
140Kb

Official URL: http://www.euskomedia.org/analitica/16305

Abstract

The pharmaceutical company, with respect to advertising, is no different from other consumer product companies. Health protection explains the interventionism in this field, with the aim of reinforcing the informative dimension of advertising medicine, reducing the persuasive dimension without ruling it out completely. This aim is explained in the restrictive regulation, without taking into account the different target groups or the different communication strategies. The appearance of the pharmaceutical industry by means of self regulation in the interest of an environment which favours advertising must be highlighted.

Item Type:Article
Uncontrolled Keywords:Derecho; Zuzenbidea; Droit; Law
Subjects:UNSPECIFIED
ID Code:8153
Deposited On:25 Mar 2013 18:03
Last Modified:25 Mar 2013 18:03
Export:

Repository Staff Only: item control page

¹Esta fecha corresponde a los datos de catalogación, no al propio documento.