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Sendagaien publizitatea

Iraculis Arregui, Nerea (2010) Sendagaien publizitatea. Eleria: Euskal Herriko Legelarien Aldizkaria (19). pp. 19-29. ISSN 1137-1951

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Official URL: http://www.euskomedia.org/analitica/16305


The pharmaceutical company, with respect to advertising, is no different from other consumer product companies. Health protection explains the interventionism in this field, with the aim of reinforcing the informative dimension of advertising medicine, reducing the persuasive dimension without ruling it out completely. This aim is explained in the restrictive regulation, without taking into account the different target groups or the different communication strategies. The appearance of the pharmaceutical industry by means of self regulation in the interest of an environment which favours advertising must be highlighted.

Item Type:Article
Uncontrolled Keywords:Derecho; Zuzenbidea; Droit; Law
ID Code:8153
Deposited On:25 Mar 2013 18:03
Last Modified:25 Mar 2013 18:03

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¹Esta fecha corresponde a los datos de catalogación, no al propio documento.