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Publizitatea eta euskara, noranzko biko ahaleginak

ETXEBARRIA GANGOITI, Joseba Andoni (2004) Publizitatea eta euskara, noranzko biko ahaleginak. Mediatika. Cuadernos de Medios de Comunicación (10). pp. 217-243. ISSN 1137-4462

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Official URL: http://www.euskomedia.org/analitica/5801

Abstract

When we face the problem of advertising and the Basque language, far too many stereotypes appear in the scene. The greatest of them corresponds to the influence of advertising,concretely, the belief that advertising has an absolute influence in consumption and in the life of consumers. With that point of view in mind,the considerable responsibility of advertising professionals in encouraging the use of the the Basque language in our society is usually mentioned, but these professionals know well who are the main actors in this process: advertisers and consumers.

Item Type:Article
Additional Information: Continuación de Cuadernos de sección. Medios de Comunicación
Uncontrolled Keywords:eu; Medios de Comunicación; Euskal Herria
Subjects:Political Science > Public opinion
ID Code:2556
Deposited On:03 Oct 2008 16:20
Last Modified:03 Oct 2008 19:07
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¹Esta fecha corresponde a los datos de catalogación, no al propio documento.