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Euskal enpresarien irudi soziala eta "Empresa Vasca" telebista programa (ETB2, 1992-2001)

LARRAÑAGA ZUBIZARRETA, José (2004) Euskal enpresarien irudi soziala eta "Empresa Vasca" telebista programa (ETB2, 1992-2001). Mediatika. Cuadernos de Medios de Comunicación (10). pp. 109-133. ISSN 1137-4462

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Official URL: http://www.euskomedia.org/analitica/5798

Abstract

The purpose of the study is directly related with the image and social acceptance of Basque entrepreneurs. A group of companies with good management practices played the role of being a model over the last decade of the past century, and still play this role, in order to establish a new culture in various companies. Basque administration, through the SPRI and the EITB public media provided a suitable means for a group of advanced entrepreneurs to divulge their new values and innovative spirit. The program titled Empresa Vasca (Basque Corporations) broadcast by ETB2 in 1992-2001 is a perfect means for this purpose.

Item Type:Article
Additional Information: Continuación de Cuadernos de sección. Medios de Comunicación Este trabajo ha contado con una ayuda a la investigación de Eusko Ikaskuntza, 2002
Uncontrolled Keywords:Euskal Irrati Telebista; Medios de Comunicación; Euskal Herria
Subjects:Political Science > Public opinion
ID Code:2553
Deposited On:03 Oct 2008 16:20
Last Modified:03 Oct 2008 19:07
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¹Esta fecha corresponde a los datos de catalogación, no al propio documento.