El futuro está en la interactividad
Cantalapiedra, María José (1997) El futuro está en la interactividad. Inx: XIV Congreso de Estudios Vascos, Informazioaren gizartea = Sociedad de la información = Société de l'information. Congresos de Estudios Vascos (14). Eusko Ikaskuntza, Donostia-San Sebastián, pp. 73-76. ISBN 84-89516-62-6
Official URL: http://www.euskomedia.org/analitica/3258
Interactivity is presented as an ingredient of the digital recipe, and has been revealed as gold mine of new contents both for digital and analogic media. Up until now, the spectator had intervened in the programming by means of the pressure exerted by audience ratings on those responsible, and directly as the public in a setting or as a participant in a contest. Now the public has turned into the protagonist of programs that had previously been reserved for the famous, and it is offered the possibility to become the broadcaster of a message.
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