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La sociedad de la información y los canales de distribución en el sector bancario

Etxebarria, Carmen (1997) La sociedad de la información y los canales de distribución en el sector bancario. Inx: XIV Congreso de Estudios Vascos, Informazioaren gizartea = Sociedad de la información = Société de l'information. Congresos de Estudios Vascos (14). Eusko Ikaskuntza, Donostia-San Sebastián, pp. 221-226. ISBN 84-89516-62-6

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Official URL: http://www.euskomedia.org/analitica/3199

Abstract

Existing structural conditions in the banking market make it increasingly difficult and inefficient to widen the capacity of distribution by following only the traditional model of opening more "clonical offices". In fact, each one of the alternative distribution channels provides banking entities with different readings as they offer the consumer different attributes. The objective of the report is to analyse the evolution of the various channels of communication that emerge under the aegis of the new technologies. This also implies an alteration in traditional sale outlets (banking offices), as the principal exponent of the banking relationship. Furthermore, telephonic banking is analysed as a new emerging channel that has a considerable impact on the relationship between customer and banking entity.

Item Type:Book Section
Additional Information:
Uncontrolled Keywords:Informazioaren teknologia berriak; Komunikaziorako kanal berriak; Banaka-bulegoak; Telefono bidezko Banka; Nouvelle technologie de l'information; Nouveaux canaux de communication; Bureaux bancaires; Banque téléphonique; Information technologies; New communication channels; Nuevas tecnologías de la información; Banking offices; Nuevos canales de comunicación; Telephonic banking; Oficinas bancarias; Banca; Banca telefónica
Subjects:Economic Sciences > Sectorial economics
ID Code:1921
Deposited On:03 Oct 2008 15:58
Last Modified:03 Oct 2008 18:44
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¹Esta fecha corresponde a los datos de catalogación, no al propio documento.