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Internet como herramienta de marketing en la empresa

Altube, Izaskun (1997) Internet como herramienta de marketing en la empresa. Inx: XIV Congreso de Estudios Vascos, Informazioaren gizartea = Sociedad de la información = Société de l'information. Congresos de Estudios Vascos (14). Eusko Ikaskuntza, Donostia-San Sebastián, pp. 141-144. ISBN 84-89516-62-6

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The challenge of this new means of communication and marketing channel is guiding it towards commercial action, taking full advantage of its possibilities of improving the results of current activity. It allows for: the development of new marketing and distribution channelsmessage personalizationcustomer attention and service improvementan increase in communication efficienty among professional groupsthe creation of a Processing Net that encompasses suppliers, customers and professionals related with the companythe establishment of discussion forums with people who share a common interest. Each company will incorporate the Internet into its own strategic planning and, depending on the selected objectives, each company will focus presence in the Internet as one more action to be taken within the company marketing plan.

Item Type:Book Section
Additional Information:
Uncontrolled Keywords:Commercial action; Marketing; Estrategia; Strategy; Internet; Fidelización; Fidelity; Activité commerciale; Nuevas tecnologías; New technologies; Comunicación; Enpresa; Marketing; Internet; Stratégie; Merkatu ekintza; Communication; Nouvelles technologies; Estrategia; Internet; Communication; Leialtasuna sortzea; Empresa; Companies; Teknologia berriak; Marketing; Marketing; Komunikazioa; Internet; Internet; Entreprise; Acción comercial
Subjects:Economic Sciences > Economics of technological change
ID Code:1888
Deposited On:03 Oct 2008 15:57
Last Modified:03 Oct 2008 18:43

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