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La batalla por las audiencias

Garmendia Larrañaga, Maialen (1997) La batalla por las audiencias. Inx: XIV Congreso de Estudios Vascos, Informazioaren gizartea = Sociedad de la información = Société de l'information. Congresos de Estudios Vascos (14). Eusko Ikaskuntza, Donostia-San Sebastián, pp. 91-95. ISBN 84-89516-62-6

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Official URL: http://www.euskomedia.org/analitica/3101


This report introduces the contributions of viewing and cultural studies to the analysis of the television audiences. In the current panorama the traditional audience indexes have produced profound hesitation in the public as well as in some sectors of advertising that are quite seriously beginning to question their use. For this reason, the use of qualitative techniques may contribute to the procurement of knowledge on what spectators are really like.

Item Type:Book Section
Additional Information:
Uncontrolled Keywords:Entzulego-adierazleak; Etnografia eta harrera; Analyse d'audiences; Indices d'audience; Ethnographie et réception; Audience analysis; Audience indexes; Ehnography and reception; Medios de Comunicación; Análisis de audiencias; Indices de audiencia; Etnografía y recepción; Entzulegoen analisia
Subjects:Political Science > Public opinion
ID Code:1862
Deposited On:03 Oct 2008 15:56
Last Modified:03 Oct 2008 18:42

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