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Hábitos de recepción de la Radio en el País Vasco, con atención al uso de la radio entre los universitarios

Barea Monge, Pedro (1997) Hábitos de recepción de la Radio en el País Vasco, con atención al uso de la radio entre los universitarios. Inx: XIV Congreso de Estudios Vascos, Informazioaren gizartea = Sociedad de la información = Société de l'information. Congresos de Estudios Vascos (14). Eusko Ikaskuntza, Donostia-San Sebastián, pp. 67-72. ISBN 84-89516-62-6

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Official URL: http://www.euskomedia.org/analitica/3094

Abstract

Our main audience indexes the EGM, CIES, the CCRTV Panel, ICP/Research, etc. -which are financed by the advertisers- evaluate radio audiences in a quantitative manner. There is now a certain current of international criticism -Silverstone, Morley, Katz- that studies the radio audience indexes at the destination. There are two phases: first, the elaboration of a model. 27 thorough interviews were carried out on quantitative models (CIES) (tabulation with pre-set items, obtaining "significant judgements") and secondly, radio tuning habits among university students. This phase established models among students belonging to the Basque and Navarre Public Universities, in order to prove if journalism students were activating differentiated skills.

Item Type:Book Section
Additional Information:
Uncontrolled Keywords:Radio; Irrati bidezko hedapena; Komunikazioaren Soziologia; Entzulegoa eta harrera; Teknologien ebaluazioa; Radiodifusion; Sociologie de la Communication; Audience et réception; Evaluation de technologies; Radio broadcasting; Sociology of Communication; Radiodifusión; Audience and reception; Sociología de la Comunicación; Evaluation of technologies; Audiencia y recepción; Medios de Comunicación; Evaluación de tecnologías
Subjects:Political Science > Public opinion
ID Code:1857
Deposited On:03 Oct 2008 15:56
Last Modified:03 Oct 2008 18:42
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