Digital Convergence. Front end and content

Abstract

A magazine publisher's approach towards the New Electronic Media is defined by new ways of content production, distribution and reception by the consumer. Distribution and marketing of online content is today severely handicapped not only by technological shortcomings, but also by regulatory and copyright aspects. This paper indicates a migration path from the digital production of printed media to Internet, -WebTV- and Personal Digital Assistant applications and tries to estimate the development for the next few years.